PHNOM PENH, 9 August 2017: Agro-tourism will be in the spotlight at the upcoming 2nd Greater Mekong Subregion Agriculture Ministers Meeting, this September, in Siem Reap.
The second agriculture minsters’ meeting is scheduled for 6 to 8 September and in an unprecedented move the welcome mat is being rolled out for tourism executives.
In an open invitation posted by the Mekong Tourism Office, Tuesday, tour operators, hoteliers, airlines, restaurants and retailers are on the invitee list. Tagged AMM-2 market events the organisers have adopted a theme, “Discover GMS: Asia’s Natural Hub” Market Place.
Interest in agro-tourism is reviving as tour operators recognise they must deliver a travel experience that is active rather than offering passive sightseeing.
Agro-tourism fits the bill and recent trending reports suggest that even the Chinese travel market is shifting from the standard shopping and sightseeing tours to itineraries that explore culture and offer rural activities linked to agriculture.
AMM-2 will showcase the wide array of safe and environment-friendly agro-food products and agro-tourism destinations from the six Greater Mekong Subregion (GMS) countries.
The member nations are: Cambodia; PR China; Lao PDR; Myanmar; Thailand and Vietnam.
In its announcement to the travel trade the MTO said the event aims to identify agro-food products and services with high potential and to connect them with the tourism sector in the GMS.
Sessions will also focus on promoting food safety, improving agriculture value chain linkages, and expanding opportunities for smallholder to export.
By inviting tour operators and executives from hospitality and the MICE (events) markets, the meeting’s organisers hope to develop partnerships between the agriculture, tourism, environment sectors and develop specialty food products and services that can be offered at premium prices.
There is also an opportunity to attend a ‘Hosted Buyers Programme.’
Confirm attendance by 28 August by registering here Sign-up Form.